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Posted by PNN Podcast Posted on: 05/07/07

New Article

Skittles Commercial: A Closer Look

  • Day. Two happy people face each-other.
  • Character 1 has a singing rabbit
  • Rabbit = Funny and Unusual
  • Character 2 is shown "wanting" rabbit
  • 2 Characters trade Skittles for rabbit
  • Unusual Rabbit is  = to 1 Skittles Bag
  • Character 2 is happy.
  • ThunderClap!
  • Color Change
  • Character 2 is glaring at rabbit
  • Rabbit is now annoying
  • Character 2 runs in rain
  • Character 2 envies happy Skittles Character
  • Rabbit bites Character 2 and runs away
  • Character 2 is at loss
  • Establishing shot/End/Skittles Slogan
This is a story of loss. When the creators of this commercial sat down to figure out how to drive up Skittles candy sales, I'm sure this wasn't the first thing they thought of. A commercial like this is planned, storyboarded, analyzed and eventually shot and edited. Think about this commercial. What is the story? What makes you care about the characters? Try and apply what you learn to your own media.

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